Sara Tate

CEO

TBWA

 

Sara joined TBWA as CEO in October 2017, as part of a new management line up. She's one of few agency leaders to have begun her career as a Strategist.

 

Having spent several years at AMV and BBH, Sara joined Mother as a Strategy Director in 2007, running fabric of Britain brands such as British Airways and Boots. As well as the agency's global Coca-Cola business, as well as previously working on Moneysupermarket and IKEA.

After creating a 60 foot, Japanese, water-hating duck, and persuading several Olympians to appear in the nude, Sara decided a change was due.

 

She became Mother’s first Head of Brand and New Business in 2011, before becoming the first woman appointed to Mother¹s board, and the first Managing Director the agency had appointed, in 2013.

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