Dr Rebecca Swift

Global Head of Creative Insights

Getty Images

 

Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

 

Today, Rebecca leads the Creative Research and Planning team who set the content strategy for Getty Images, through researching and analysing trends in visual communication. This knowledge helps inform Creative Insights – an online destination from Getty Images that gives behind the lens access, authentic thought-provoking imagery and a curated glimpse of today’s visual trends.

 

Rebecca is also responsible for building image collections for iStock, the web’s original community for crowd-sourced royalty free stock images, media and design elements, and a subsidiary of Getty Images.

 

Rebecca has PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.

Go back