Alaina Crystal
Deputy Head of Strategy
AMV BBDO
Alaina is our Deputy Head of Strategy and has led global strategic development across the Mars Chocolate business, notably Snickers and Dove / Galaxy, as well as our Essity feminine care business & Guinness. A committed feminist hailing from Connecticut, Alaina previously worked at BBDO NY as the US strategist across Mars chocolate and on the Barbie business, which resulted in the successful repositioning for the brand as a tool for young girls’ imagination.
Alaina sits on the AMV’s Diversity & Inclusivity steering committee, the Omniwomen EMEA committee and, in her spare time, is the Campaigns Officer for the Women’s Equality Party Southwark.
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